Pabst Blue Ribbon / PabstArt Contest / Tarot

My entry for the PabstArt design contest. The goal was to fuse the iconic brand identity of Pabst Blue Ribbon with modern youth culture and artistic expression.
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For this concept, I reimagined the classic Tarot card "The Three of Cups", which represents friendship, community, and celebration, and adapted it to match PBR's energy. The entire illustration strictly adheres to the brand's core palette: Blue, Red and Grey. From the initial sketch to the final 3D packaging preview, this project explores how mysticism meets contemporary street art style.
Inspired by the Modern Witch Tarot deck.